The Polyester Shock: Why Smart Fashion Brands Are Quietly Switching to Cotton

Cotton has begun to regain its position, and the world needs to discuss this hidden contradiction more aggressively. While polyester prices have increased significantly, cotton prices have remained relatively stable. This is especially important for brands that rely on the cotton shirt segment, where consistent raw material costs can provide a major competitive advantage. India has maintained this edge, with cotton yarn exports accounting for 20–25% of total global exports.