samueljackson

When Better Visualization Helps Customers Feel More Certain Digital experiences do not have to begin on an e-commerce product page. A physical package, printed advertisement, showroom display, catalog, or promotional card can become the starting point for product exploration. A customer can encounter an augmented reality qr code and use a smartphone to move from the physical surface into a browser-based experience. This creates an interesting connection between offline discovery and digital visualization. Instead of reading a printed description and later searching for the product online, the customer can access additional content at the moment of interest. The transition can remain simple because the smartphone already provides the camera and browser needed to continue. When businesses use technology to convert image to 3D model a familiar product photograph can become part of the process of creating a more interactive digital representation. The resulting model can give customers a different way to examine the product. This is valuable because customers do not all look for information in the same way. Some shoppers are satisfied with a photograph. Others want to inspect an object from several angles. Some need to understand its proportions before making a decision. An interactive representation can accommodate those different levels of curiosity without removing the traditional product images. With augmented reality restaurant menus restaurants can provide customers with an additional visual layer before an order is placed. A dish can become easier to imagine, particularly when its name or written description is unfamiliar.